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Streaming viewing data amplified and distorted during crisis

Covid-19 illuminates streaming video viewing trends but at the same time distorts them, because while it has boosted consumption it has also changed behaviors in various ways not all of which may be temporary. That said, when the crisis is finally over it may well be that some of that changed behavior sticks, or it may be that trends already underway will be accelerated. The distorting side of Covid-19 is highlighted by the latest Global Video Index from Brightcove, the Boston-based OVP (Online Video Platform) vendor, whose findings are based largely on pre-covid data. The report highlights the massive impact on streaming of live sport, which is almost totally absent currently and therefore at least helping mitigate the surge from…

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