Swiss operator Sunrise, part of Liberty Global’s shrinking TV empire, has gone live with a new content discovery feature that automatically generates preview clips from live broadcast and on-demand video content inside the UX. In the streaming era, is Sunrise behind the curve in displaying short-form previews when hovering over a content title? Absolutely. But the important thing is whether the addition of previews will have a material impact on Sunrise’s viewership—and the operator is committed to the cause for its 1 million TV subscribers. Sunrise is the first customer to deploy the Preview Distillery feature from Dutch vendor Media Distillery. Launched just before IBC 2024, the clipping tool uses generative AI and ML capabilities to produce video snippets summarizing…