Music video service Roxi made a name for itself at CES 2024, and the company aimed to build on that success at Connected TV World Summit 2024, as smart TV makers and pay TV operators seek further aggregation opportunities. While giants like Amazon, YouTube, or Apple possess their own music services alongside video offerings, most industry players do not have such possibilities. In London last week, Roxi’s CEO and founder Rob Lewis argued in favor of the integration of the music video offering within a bundled service – alleging that many smart TVs deliver better sound than traditional speakers. One of the most eyebrow-raising moments of the conference came from Jonas Gustafsson, CEO of Swedish pay TV operator Allente, upon…