The US cash cow of linear TV – American football – isn’t delivering quite as much cash. The US’s National Football League (NFL) had one of its worst seasons in terms of ratings during the 2016 season that led up to Super Bowl. The Super Bowl is considered one of the biggest must-see live events for television each year, but the game last weekend didn’t deliver the kind of blow-out ratings that television networks have seen in previous years. In fact, the 2017 Super Bowl delivered the lowest ratings for the game in the last four years. NFL commissioner Roger Goodell has been perplexed by the slump in ratings the league experienced in 2016, and the Super Bowl’s similarly lackluster…