Although content piracy has reached extreme heights—with visits to pirate sites rising from 130 billion in 2020 to 216 billion in 2024, according to MUSO data—there has never been a worse time to be a content pirate, nor a better time to be in the anti-piracy business. In a new YouTube interview, executives from Friend MTS fielded questions from Faultline at IBC 2025 about whether anti-piracy is a broken record, and if the constant talk of collaboration is actually working. While some of the messaging around community teamwork and consumer scaremongering resembles a bag of stale croutons, we are seeing more and more tangible evidence that cooperation between rights holders, technology vendors, and enforcement agencies is delivering results. Since IBC,…