Something is rotten in the state of Denmark. As sustainability in the past few years has become a growing issue within the video industry, a relative slump has overtaken the matter in recent months. This is more than just an indescribable feeling permeating the air, and deeper than inhabiting whispers throughout conference halls. The absence of something may be harder to notice than its presence, but is just as important. We are not alone in noticing a sustainability silence, as green actors complain of a general sense of apathy. But we are not here to bring you vague unsubstantiated claims or anecdotal moans. Let us look at some evidence. First, even in times of greater sustainability hype, not everyone involved…