Content is correctly understood to be the only true currency that the video industry has. Any advantages in technology or pricing are of little value without stellar titles drawing users. Good content is the baseline of success, which explains the endless pockets that – until very recently – the leading SVoDs have displayed when buying up ‘the next big thing.’ We were, therefore, surprised to see numbers suggesting that SVoD platforms have only just outpaced all other domestic video distribution channels in terms of content spend. The report, from Ampere Analysis, covers Europe’s ‘big five’ markets – France, Germany, Italy, Spain and the UK. SVoD content spending is forecasted to grow to €9.9 billion ($10.7 billion) in the EU big…