A common consequence of video streaming supply chain fragmentation is a lack of communication and coordination across the industry, outside of doing the absolute necessary to pass the buck along the chain. This is as true for establishing common carbon and/or energy data for sustainability endeavors as it is for quality of experience (QoE) metrics and other analytics. In a forest of intricate systems with numerous actors involved, tracing the origin of an issue can prove challenging. Even more so is the optimization of output throughout an entire workflow, a hundred-handed giant which none of the hands fully know what the others are doing. That was the conclusion of a Streaming Video Technology Alliance (SVTA) whitepaper evaluating the best practices…