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Synamedia’s ATSC 3.0 entrance taunts established players

Full of surprises, Synamedia has decided it wants a slice of ATSC 3.0 action, the US DTT standard combining components of OTA broadcast with an IP backbone, through a partnership with smaller encoding vendor Triveni Digital – an important supplier in the tortoise-paced race to ATSC 3.0. One glance at the press release immediately revealed two gaping holes, the names Pearl TV and Phoenix Model Market Initiative, two broadcast industry names synonymous with providing in-roads into ATSC 3.0 for the vendor community. “Ah, so that’s what my competitors have told you about Pearl TV and the Phoenix Model Market Initiative,” Synamedia’s SVP and GM of Video Processing, Julien Signes, declared during a call with Faultline this week, discrediting their ATSC…

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