The consumer exodus from pay TV is becoming a tale of near-biblical notoriety, but there are always new stories to be found in how operators are battling with their fate. Vendors are perfectly placed to reframe their offerings as silver bullets for declining revenues and subscriber churn, and a new partnership between Technicolor and Australian start-up Hoppr argues that advertising is the key. About a month ago, Technicolor and Hoppr released a Q&A where two senior execs discussed how operators were increasingly interested in incorporating programmatic advertising capabilities into their business models. They argued that broadcasters have held ad dollars for too long, and that operators have an opportunity to capitalize upon emerging network and CPE technologies to get a…