A connected TV (CTV) personalization panel at StreamTV Europe 2026, the first StreamTV event outside the US, brought together representatives from ITV, Roku, Synamedia, and ThinkAnalytics, offering a fairly aligned view of a problem space that is still far from solved. In a nut shell, this is about how to surface the right content to the right user in an increasingly fragmented and data-starved ecosystem. For Roku, the core challenge in CTV personalization and discovery is an excess of content. To address this, Roku has been focusing on a “time to content” KPI, effectively measuring how long it takes users to find what they want to watch. The aim is to move beyond surface-level engagement metrics and instead drill down…