When you look at the freshly created media offspring of big equipment suppliers – Cisco, Ericsson and Nokia, giving rise to Synamedia, MediaKind and Velocix – it is worth asking, Will they dominate the media landscape, casting a shadow over all the companies at IBC, or will they fall from view? On the one hand they are large organizations with many existing customers and on the other they are largely full of product gaps. They are also a combination of low margin services businesses, and high margin products sets. Little exciting tends to happen to pure lower margin services companies, so the existence of genuine licensing revenues are vital. Around the product holes there are many strategies possible. They can…