We’re watching the death of linear TV right before our eyes. Live TV ratings are at their lowest in years, as consumers have more options now than ever — to watch whatever content they want to, at any time they want to, and on any device they want to. The old guard of broadcast and pay TV networks, who have been slow to adopt to new viewing behaviors, are suffering today, while new digital entrants are giving viewers more and more reasons to dump regular TV, its advertisements and fixed schedules in favor of on-demand, ad-free viewing experiences on any device. Online video streaming now accounts for 28% of total video consumption in the US, according to a report from…