Several companies have prepared research which is supposed to drive the NewFronts revenue this week – video advertising that is showing online form major online platforms. They all tell a confusing story. The Interactive Advertising Bureau has out a new 40 page plus report trying to convince everyone of the merits of what it calls ASV OTT – Advertising Supported Video over OTT – both free services like YouTube and paid like Hulu, which contain ads. We have our reservations because it seems to suggest that these should be distinguished from TV viewers and SVoD views, and are an audience which is tough to reach any other way. When you realize that a large percentage (52%) of them are cord…