Although it sells advertising inventory across its large footprint of CPE and connected TV operating systems, TiVo’s internal ad tech capabilities are clearly not good enough. It has partnered with data specialist BDEX, making use of the Omnisource IQ platform to define better targeted audience segments from its collected TV data. One would have hoped that TiVo would be capable of this. It already sells advertising and metadata services alongside its namesake OS and UI, and claims to be adept with ML and knowledge graphs. TiVo’s data capabilities are clearly not cutting it for its clients, and so it has enrolled BDEX to make its audience segmentation and targeting tools smarter. Established in 2014, BDEX claims to be the first…