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TMO US partners with questionable short-form SVoD platform

T-Mobile has taken a gamble on short-form SVoD content in the US. A recent partnership with unlaunched mobile-first video service Quibi, sees the MNO trying to further establish itself as a content aggregator. Quibi (formerly NewTV) offers original, short-form content with a high production value. Currently, details of the partnership are vague. T-Mobile holds the title of Quibi’s ‘exclusive wireless distributor’ for when it launches in April 2020. Despite this title, we think it is safe to assume that an OTT start-up which has received over $1 billion in funding from major Hollywood studios is not going to limit itself to the customer base of one MNO for long. Quibi will exclusively offer short-form content, with episodes running between 7-10…

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