In the ongoing race to solve content discovery, Tubi—the Fox-owned free streaming service—is integrating Gracenote’s content intelligence, whereby the metadata vendor will provide so-called “advanced” content discovery and advertising capabilities across the Tubi and Fox One streaming services. The Nielsen-owned metadata company claims this intelligence spans unique identifiers, human-verified program metadata, rich imagery, and standardized taxonomy—all of which come together to generate recommendations and return “accurate” responses to natural language queries. But the language here is vague, and the devil of large-language models (LLMs) remains in the detail. Neither Gracenote nor Tubi have put forward any measurable metrics to identify how and where exactly improvements are being made in Tubi’s content search compared to its current capabilities. After reaching out…