Pay TV companies are adopting OTT and digital strategies to reach the growing population of viewers that aren’t taking to traditional linear pay TV. Across the entire market we are seeing content owners and distributors that once fought against digital distribution now fully adopting digital strategies, complete with exclusively digital content and watch anytime, anywhere models that put consumers in control of the programming. They are also offering content digitally direct to the consumer as the industry shifts away from the days of linear pay TV and physical copy distribution of content. Time Warner’s Warner Brothers is launching another product in the digital market with the formation of Warner Brothers Digital Networks. The company is creating a model that will…