Broadcasters in Europe are piling pressure on regulators to reassign smart TV and connected TV (CTV) operating systems as gatekeepers within the EU’s Digital Market Act (DMA). The irony is that European broadcasters effectively helped CTV OS platforms like Android TV, Amazon Fire TV, Roku, and Tizen become the dominant distribution pipes they are today. Now the associations that represent broadcasters in Europe are requesting that the European Commission rebalance power at the UI layer. But have they woken up too late? Over the last 10 to 15 years, broadcasters have rushed to launch smart TV and CTV apps everywhere, through sheer fear of losing relevance on these new and very affordable streaming devices. Without the wealth of broadcaster content,…