Nielsen’s recent showing of disappointing TV ratings has been met with backlash, denial, and fury by red-faced TV networks which have failed to capitalize on the increased content consumption among the general population during the past year. Such a reaction from the community is no surprise with the upfronts just a month away, meaning linear inventory needs to resemble gleaming treasure, not decrepit rags. The headline finding is that Nielsen reported that the percentage of Americans who watch a TV set at least once a week declined from 92% in 2019 to 87% at present. Naturally, the Video Advertising Bureau (VAB), a consortium of many of the country’s top networks, argues that this is contrary to the picture painted by…