Just before the festive hiatus, social media firm Pinterest announced its intention to acquire connected TV advertising platform tvScientific, for an undisclosed sum. The deal effectively sees tvScientific act as a bridge between Pinterest being a small screen shopping platform and Pinterest becoming a serious big screen advertising vehicle. A little over a year earlier, Faultline wrote that tvScientific was on a mission to disrupt Google and Meta’s digital advertising duopoly—with CEO and co-founder Jason Fairchild telling us that the company would liberate millions of advertisers by automating ad measurement and optimization based on clear outcomes. Pinterest heard that message loud and clear, evidently with a shared disdain for the vast walled gardens erected by other social media heavyweights. Pinterest today bills itself as an AI-powered video search and discovery platform, but…