Although the current pandemic is putting many in the ad tech ecosystem on red alert, Edinburgh-based video measurement vendor TVSquared seems to be keeping its cool. The company is still expecting to grow this year by providing analytics to what it identifies as an increasingly budget-conscious industry. TVSquared is taking the long view – approaching the pandemic as a catalyst for the demise of linear TV. Speaking to Faultline this week, the company’s founder and CEO, Calum Smeaton, assured us that TVSquared is well prepared for this change. But we could not help but wonder whether there may be some shortfall in business as the transition takes place much quicker than expected. For the moment, TVSquared is in the envious…