The specter of D2C is turning into reality for some major sports leagues as UEFA, Europe’s association football governing body, plans to ramp up its own OTT service with some live Champions League matches in lesser territories in the next rights cycle commencing almost two years from now in late 2021. We have been charting the groundswell welling up for D2C in major sports for some time now, stressing the likelihood that the big leagues would test the waters with highlights packages, or streaming live matches in their smaller country markets. One thing not quite right in media reports of UEFA’s plans is the suggestion that it is motivated by concern that major pay TV operators are falling out of…