The SCTE 224 metadata standard has risen quickly since its launch by the Society of Cable Telecommunications Engineers as an ESNI standard in 2015 to become a critical component of workflow for OTT services of all flavors but especially linear. It is no coincidence that one of the first deployments of SCTE 224 was in May 2017 by a US linear OTT sports broadcaster, FuboTV, which redistributes channels such as NFL, MLB, NBA, MLS and international soccer over the Internet. Since then SCTE 224 has gained traction and is now strongly marketed by Comcast Technology Solutions (CTS) in its Linear Rights Management package. CTS was remolded from Comcast’s theplatform in October 2016 and provides technology to other operators and broadcasters as well as Comcast…