US Internet advertising revenues hit $6.4 billion in the third quarter of 2010, representing the highest quarterly result ever for the online advertising industry and a 17% increase from the same period in 2009. The third quarter 2010 revenue estimates were announced this week by the Interactive Advertising Bureau (IAB) and PriceWaterhouseCoopers.
The graph below shows a more or less constant growth of internet advertising with the exception of the dip in 2009.
‘Advertisers are shifting more of their brand messaging online, accounting for this welcome surge in a difficult economy,’ said David Silverman, a partner at PwC. ‘This trend reflects the accelerating shift in consumer behavior towards the internet and away from traditional media.’
The IAB sponsors the IAB Internet Advertising Revenue Report, which is conducted independently by the New Media Group at PwC. The survey includes data concerning online advertising revenues from Web sites, commercial online services, free e-mail providers, and all other companies selling online advertising and is issued twice a year.