News last week that the Video Advertising Bureau (VAB) had formed a Media Measurement Innovation Task Force caught our eye as the latest in a series of events that show the major TV networks launching a coup against Nielsen’s presidential position in viewer measurement. Speaking to Faultline this week, VAB’s President and CEO, Sean Cunningham, explained that despite what the press release says, the task force is not freshly formed. The group’s research has already been underway for some time, but now VAB is looking to open the door to more members, and for that it needs a name. The Task Force comprises many of the same researchers that exposed Nielsen’s underreporting. These research professionals hail from the VAB’s member…