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Vendors fail to nail live streaming costs, especially one-off events

There is no need to regurgitate statistics about the live streaming boom, save to stress that it is still ongoing in major markets around the world, with China as often generating some astronomical data. But one point of note that did emerge from the recent Streaming Media West conference in Los Angeles was that streamers are often being let down by their vendors over costing and sizing projects, especially for one-off events. While premium sports, breaking news, concerts and festivals are well known as major drivers of live streaming, there has also been strong growth for covering events in the business arena, especially international conferences. Budgeting and planning for such events can be a minefield for organizers of such events,…

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