Another round of 2026 predictions brings us to the realm of content discovery, recommendations, and advertising—with some refreshingly bullish projections from the technology community about changing search and consumption habits. Last week, Faultline analyzed vendor predictions in the areas of video compression and anti-piracy, but now is the turn of ThinkAnalytics, the UK-based recommendation engine developer, and Quickplay, the former AT&T-owned company now peddling cloud-based OTT video services. Quickplay was one of 2025’s most vocal backers of vertical short-form content, so it stands to reason that Quickplay’s primary bet for 2026 is that major streamers will be chomping at the bit to deploy vertical scrolling discovery feeds within their apps. This is a fairly safe gamble from Paul Pastor, Quickplay’s…