Any company that is willing to slate Nielsen always catches our eye, so we took note when software developer Verance launched a new variant of its Aspect watermarking offering, accompanied by a fanfare of fearmongering to discredit Nielsen’s new dynamic ad insertion (DAI) offering. Unlike other content recognition technologies, Aspect can identify exactly which distributors and technologies video content is coming from – allowing for more insightful audience measurement analytics and safeguarding certain content from unwanted DAI. Initially, we thought the underlying technology sounded akin to San-Francisco based TV data outfit Samba TV, but Verance CEO Nil Shah was keen to point out a key difference. Samba TV, alongside Nielsen’s DAI offering, operates on what Shah called a “1.0 fingerprint…