Digital security software specialist Verimatrix has launched its first product since being acquired by rival Inside Secure – with the merged entity since adopting the former’s branding. Rather than the all-guns-blazing campaign we might have expected from the newly fused vendor in the run up to IBC, the launch embodies a more subtle approach to mobile app protection which we are told has taken years of blood, sweat and tears. Called ProtectMyApp, the service arms developers directly with mobile application security – protecting against rampant reverse engineering and tampering activities which Verimatrix warns can lead to hefty financial losses and data theft. We were inclined to write off the launch as a distinctly mobile banking-focused product and therefore a fading…