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Verimatrix rebrands old Akamai technology to breathe new life into TV Everywhere

It might seem a strange time to be entering the TV Everywhere authentication field which has been a can of worms for years but Verimatrix has done so – hoping to entice content providers with new tools in cross-platform analytics especially. The saga of single sign on through pay TV operators’ multiscreen platforms has been going on almost a decade and the essential problem has hardly changed. It is to give subscribers access to all apps to which they are entitled through a single sign-on (SSO) process without having to continually re-enter passwords or undergo other authentication processes. Ideally, users should not have to enter credentials at all if they are coming from personal devices such as smartphones or tablets…

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