With the codec soup we have now, it has become almost meaningless to talk about a next generation when there are so many overlapping timescales involved. The current situation is if there is a codec war it is squaring up into a straight fight between HEVC from the MPEG/ITU camp and AV1 from the powerful Alliance for Open Media (AOM) comprising tech giants and browser companies including Amazon, Apple, Facebook, Google, Intel, Microsoft and Netflix. The situation on the ground tends to lag the perception promulgated by the media so that H.264/AVC still dominates current video codec usage, used by 92 percent of survey respondents, according to the recent Video Developer Report compiled by Austrian encoder technology firm Bitmovin. However that is now…