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WarnerMedia struggles to erase confusion over streaming strategy

Sometimes attempts to resolve confusion only make it worse and that has been the case so far for the forthcoming AT&T WarnerMedia streaming service. Every effort to clarify positioning so far has added another layer to the confusion, which is clearly not deliberate so raises the question why AT&T has failed to give a clear message. For the answer, we must go back to the drawing board, with the aim of developing a streaming service harnessing the content assets AT&T now had after the $85.4 billion acquisition of Time Warner, capable of taking on the big rivals emerging in this area. These included of course Netflix and Amazon Prime Video, as well as Disney+ emerging from that stable’s $71 billion…

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