Agentic AI announcements are flooding the Faultline inbox in the build up to IBC 2025, and there is a sense of anticipation that the Amsterdam broadcast show—kicking off September 12—will build on the disappointment of generic AI-assisted automation updates over the past few IBCs. While vendors are making clear their experimental agentic AI intent, most technology companies are not willing to disclose customer case studies or even trials—probably because the majority do not have any. On the service provider side, evidence is even thinner. Nvidia claims that broadcasters are running early PoCs for its multi-agent control plane, for instance showcasing how one AI agent can handle compliance, another handles quality control, another handles CDN routing, and then these agents talk…