If only one statement made at IBC 2024 could summarize the shifting state of the video industry, it would be a fateful sentence uttered by Accedo’s VP Business Transformation, Bleuenn Le Goffic, telling Faultline that customers were only now starting to talk about business KPIs first and foremost. This comes as a surprise. The yearly gathering of video-related companies and professionals has always been a mélange of technology flexing with sales discussions, but we would have presumed that cost-cutting considerations had made new tech and shiny object syndrome fall way back in the priority list months ago. Apparently, this shift has taken some time to occur, but is now present in full force—a blind man couldn’t miss it. Next to…