Google-owned YouTube is trying to keep its biggest stars from jumping ship, by providing cash advances on new content that creators otherwise wouldn’t be able to afford to produce on Google’s ad-dollars alone – a tacit admission that YouTube isn’t paying them enough to compete with TV on advertising revenue alone, given that these channels and personalities frequently turn to brand sponsorship and product integrations instead of relying on ads alone. The big question remains whether YouTube can successfully generate the high-quality content that it says it wants to compete against TV with. This is why the company is investing “single-digit millions” into its homegrown content creators to establish YouTube as a viable rival to the traditional TV experience. But…