Ad blockers across the globe, your time is nigh. YouTube has (finally) decided to go down the path of server-side ad-insertion (SSAI), beta testing this method of ad insertion on a subsection of users – thereby making ad-blocking extensions virtually useless. This is great news for advertisers, which can rest assured that their buys on YouTube will not be sidestepped, should the pilot prove successful. SSAI is not novel, and YouTube has been one of the most adversely affected by ad blockers. Once it is fully implemented, this change will enable YouTube to funnel some users towards its Premium offering (née Music Key in 2014), but more importantly ensure ads are shown and not skipped. Depending on advancement level, some…