Looking to steer into the slipstream of the big-hitting global OTT video outfits, India’s Zee5 is getting a major refresh inclusive of a polished UI and AI-powered recommendations. Would it really be a contemporary streaming platform update without UI and AI as core pillars? Entertainment portals believe focusing on simplified user experiences, more aligned with social media, intertwined with more aggressively tailored content carousels, are the keys to winning and retaining new users. But while the messaging is familiarly fluffy, there is a lot more to Zee5’s latest UX update, which itself is part of a broader rebrand and corporate message reshuffle for parent company Zee Entertainment. Zee Entertainment is most famous (or perhaps infamous) outside of India…