Service management platforms have developed from their roots in enterprise data centers, to embrace other aspects of business operations, extending to areas such as sales planning, that may be served by IT but are not part of it. Broadcasting and pay TV have become prime targets for service management as the field has become more IT driven and aligned with web based IP networking. Many of the underlying ingredients, such as MAM (Media Asset Management), OSS/BSS (Operations/Business Support Systems), workflow management and subscriber management have long been deployed, but they have tended to operate in silos and been poorly integrated. As a result current service management procedures tend to act as a brake on innovation, at a time when broadcasters…