US real-time analytics firm Neustar has marked its entry into the addressable advertising market this week by teaming up with Dish Media Sales, the advertising sales arm of Dish Network. Targeted advertising is no longer as simple as tapping into a user’s search history on a PC, DVR, or mobile device and firing back any ads that seem remotely relevant; the ad game has evolved into one of a huge number of variables and countless data sets – location, demographics, and even to the extent of building a chillingly accurate profile of a consumer’s personality. Essentially, addressable advertising reduces the wasted reach of targeted ads as seen in programmatic advertising, and therefore only delivers these ads to specific viewers or…