It’s not rocket science – mobile video viewing goes up and so do the monetization opportunities, particularly where the ad men are concerned, but the fact that mobile devices accounted for almost 50% of internet ad revenues in the US for the first half of 2016 ($15.5 billion) is staggering – an 89% growth from last year. The industry can always rely on the truly vested interests of the IAB (Interactive Advertising Bureau) to inform us of flourishing internet ad revenues, and its latest study, in partnership with PwC, reports that in the first half of 2016, the internet ad market grew by 19% in the US to reach $32.7 billion – another record figure. Of the $15.5 billion revenue…