Building on its recent success of powering the 2017 French Open in virtual reality, encoding specialist Ateme has won a deployment this week at sports-focused Russian broadcast equipment provider TV Start. It was five years ago when the door into Russia was first guided opened for Ateme, via a partnership with SVN Group, a local company providing management systems for controlling the processes of reception, storage, compression, processing and transmission for digital video content. The two kicked off by deploying a project for SNG (Satellite News Gathering) firm Sercom, and SVN Group also seems to have gifted Ateme its latest deal at TV Start. Today, Ateme highlights Russia as one of its strongholds, although it currently only has two public…