It seems completely appropriate that Ericsson has “bigged up” VR experiences and how VR will reignite the campfire experience of TV, just as Nokia has dropped out of the 360 video business. The two companies have rarely been in step. Ericsson Consumer TV and Media ConsumerLab report came out of 20,000 online interviews in 13 countries with people aged 16–69 in Brazil, Canada, China, Germany, India, Italy, Russia, South Korea, Spain, Sweden, Taiwan, the UK and the US. Each had a broadband connection and watched TV or video at least once a week, or more frequently. Funnily enough it pre-empted the VR conclusions by conducting some of the interviews over VR with respondents who had VR devices. It is not…