Over-saturation in OTT video? Where? LEK report misses the mark

Faced with an insatiable appetite for online content and a continuous stream of cord cutters, someone has come out with curious claims about the OTT video market being over-saturated – clearly based either on a fundamentally flawed methodology or on a protectionist strategy for vested interests. That someone is research firm LEK Consulting and its latest report suggests skinny bundles, premium networks and genre-focused services are clogging the US market – sending early warning signs to the big three of Netflix, Amazon Prime Video and Hulu. While it’s true that OTT video service launches in the US have plateaued today, dropping from 25 debuts in 2015 to just 10 in 2017, according to LEK, this is not a case of…