Amazon is unique in the scale of disruption it is causing across so many sectors, from retail to cloud computing, data analytics and now increasingly pay TV. On the consumer side its Prime service is the funnel through which it wants to pour all its products and services to become the purveyor of everything. Not surprisingly then it will be through Prime it will be selling access to its recently acquitted £100 million ($140 million) package of rights to EPL (English Premier League) football matches. Spread over three years for Amazon this is small beer in the context of its overall content budget and its statement that it is willing to spend up to $1 billion on a single TV…