Competition for premium content is intensifying all over the world and there is a common trend towards separation between platforms and services, but there are also stark regional differences in both strategy and consumer attitudes. This is well illustrated in the latest annual pay TV innovation from Nagra based on interviews and appraisals of 228 service providers spanning 42 representative and mostly large pay TV markets including the US, France, Germany, UK, Brazil, India and Japan. The strengthening focus on content is revealed by 83% of executives interviewed agreeing that competition for premium film, TV and sports content will increase much further, with ever more companies fighting over a finite pool of the most attractive rights. This has stimulated investment…