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Massive cashes in on momentum while it can with Deltatre deal

Massive Interactive kicked off 2018 full of aspirations, poaching an experienced executive from Verizon with the aim of driving dominance in the Android TV operator tier market. In stark contrast, the UK-based multiscreen software specialist is set to end the year intermingled into a virtually unknown company called Deltatre, an Italian immersive sports software developer. “It’s hard to commoditize the user experience,” was the ironic response to a question from Massive Interactive’s Chief Revenue Officer Chip Canter, speaking to Faultline Online Reporter shortly after his appointment back in May. Commoditization? What commoditization, we hear you ask? At the time, Canter argued that – technologically speaking – back end components have largely been perfected and the future challenge therefore lies in…

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