Broadcasters should learn to walk before running with AI

Broadcasters mulling over bandwidth optimization, personalization, metadata creation, dynamic ad insertion, audience targeting, and more can do so by embracing AI, according to network experts over at the radiocommunications sector of the ITU (ITU-R), who have taken a stab at arguing the case for using artificial intelligence and machine learning to improve production workflows in the broadcast sector. You read that right – broadcasters. Not telcos, or ISPs, or cable operators, or streaming pioneers. Unfortunately, the report’s conclusion comes over as a little confused and therefore perhaps it could’ve learned a thing or two from arguably more advanced sectors like mobile networks. It’s a bold move from the ITU-R, we’ll give it that, considering a common theme already this year…