Multicast ABR, targeted ads, DASH all promoted to top dogs by DVB

DVB, the European broadcast standards body, has upended its technical foundations – forming five new technical groups and altering another. It marks a substantial reorganization of the DVB’s working sub-groups which all have one thing in common, IP video. DASH, multicast ABR, discovery, metadata and targeted advertising all feature and their promotion by the DVB to dedicated technical modules is a celebration of the incredible achievements of IP video engineering teams. But crucially, will the DVB’s new-look technical module stack prove a panacea for the broadcast industry’s struggles? At the heart of this upheaval is the DVB-I specification, the broadcast-broadband hybrid delivery mechanism based on HTTP technology that was approved in November. Let’s start with the new TM-I (Internet) sub-group,…