Faultline only caught the first 90 minutes of Ateme’s marathon 24-hour virtual showcase but a lot was digested in the opening couple of sessions – from how the viral elephant in the room is impacting business, to how the French encoding expert is embracing future trends. Ateme CEO Michel Artieres introduced the race and 24 hours later was waiting at the finish line with the checkered flag. Artieres coined this a “chasing the sun” webinar, a concept conceived to reach Ateme’s global client base in over 100 countries. Starting in its native France, then heading across the Atlantic to reach the East Coast US customers for breakfast and later joining the West Coast, before heading over to Australia and South…